What is a paywall?

A paywall is a system for monetizing digital content and controlling levels of access to content by putting pay-based limitations in place that prevent internet users from viewing web page content (commonly, news content and academic publications) without a paid subscription.

To enable effective paywall strategies, the Varnish solutions suite allows you to set up both hard and soft paywalls.

A hard paywall allows little to no access to content without payment or subscription.

A soft paywall offers greater flexibility to users, generally giving you the freedom to set up rules for content access, allowing users to view a certain number of content pieces without subscribing or a certain number of articles per month.

The Varnish solutions offer the flexibility to introduce this kind of paywall and content metering, which can help you balance your users’ needs and preferences with your own desire to increase subscribership, user numbers, and revenue.