Solving Streaming’s Biggest Challenges with Private Edge
Delivery Innovation
Scalable, Cost-Effective Solutions for the Future of Video Delivery
Los Angeles, CA – March 25, 2025 – As streaming demand surges, the industry faces growing challenges in scalability, cost-efficiency, and real-time content delivery. With live events, high-quality video, and ultra-low latency streaming driving demand, traditional architectures are reaching their limits. The time for a fundamental shift in content delivery strategies has arrived.
The Key Challenges Facing Video Streaming Today
Infrastructure Costs & Inefficiencies
- Traditional streaming models strain origin servers, increasing storage and bandwidth costs.
- Shared services, like traditional CDNs, fail to scale efficiently for live events.
Live Streaming & Latency Issues
- Low-latency live sports and high-traffic events require a new approach to content caching and delivery.
- Legacy architecture software designed for VoD and AVOD models are ill-equipped to support live scalability.
Lack of Edge Compute & AI Capabilities
- Edge servers remain underutilized, yet they hold potential for AI-driven content optimization, security, and personalization.
- Real-time ad targeting, content manipulation, and audience analytics require edge computing advancements.
The Industry’s Shift Toward Smarter Edge Strategies
The future of streaming demands a more intelligent edge—one that seamlessly integrates adaptive caching, scalable compute power, and real-time personalization.
Edge Compute for Advanced Processing
- Enables ad targeting, ad stitching, paywall enforcement, device detection, personalization, and A/B testing at the network edge.
- Supports future AI & ML workloads and execution of inference models like anomaly detection, anti-piracy, and personalization.
Live Event Caching for Scalable Streaming
- Improves scalability for high-traffic events with dedicated Edge Bare Metal and connectivity.
- Reduces origin server load, minimizing infrastructure costs while maintaining low latency.
Next-Generation Edge Delivery Models
- Moves beyond one-size-fits-all caching, ensuring optimized delivery for live, VoD, and hybrid workflows.
- Facilitates a platform for custom ad tech, personalized recommendations, and interactive content directly closer to the viewer
Join Us at NAB 2025 to Explore the Future of Streaming Efficiency and Performance
These critical topics, along with groundbreaking innovations at the edge, will be discussed at NAB 2025 in Las Vegas. We invite you to visit our team at the Varnish Booth (W3848 in the West Hall) or at our Streaming Summit Session on Tuesday, April 8, 2:00 PM - 2:30 PM PDT (W108-W109 in the West Hall).
For more information, contact:
Jenny Lake, Varnish Software
jenny.lake@varnish-software.com